Colgate Sensitive Original toothpaste contains the sensitivity ingredient potassium nitrate (5.0% w/w) which is clinically proven to soothe nerve ends and build a protective shield to gradually reduce the pain of sensitivity in two weeks. 24/7 sensitivity protection that builds with continuous use as directed and tastes great!
• 24/7 sensitivity protection
• Fights tartar and plaque
• Freshens breath
• Contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin for sensitivity relief within 2 weeks
• Provides long term relief with regular use
• Contains fluoride for cavity protection
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